Parenting comes without instructions. In a world where every purchase has an impact we believe that it’s time for change: to think differently, produce conscientiously and leave a positive legacy for the environment and for our community.

Wonderlands is a Cape-Town based start-up, placing ethical and locally handmade products at the heart of its everyday purpose.
Because empowering others matters!

different shweshwe fabrics with some wooden buttons with a pair of scissors and the Wonderlands ribbon

What we do

We care about Women’s adventure through the journey of Motherhood, so we create stylish and easy to use nursery kit essentials for mums and their little ones. Our aim is to make it easy for mums, mums to be, relatives or friends, anyone wanting to buy a high-quality gift, to make great thoughtful choices through our brand.

Who we are

We are two university friends, Fleur and Cécile, who came to
Cape Town in our early twenties.
Thinking about the impact and value of what we had been doing in our careers in event management, we’ve decided to change direction and embark on a more meaningful project: to respect the environment and provide satisfaction and happiness, not only to our customers, but also to our partners, colleagues and the women of the disadvantaged communities who make our products.
We call our project Two-Way Street, and Wonderlands is its first baby!
#before40goals.

Fleur & Cecile from the back looking at the capetonian mountains_wearing yellow bags with Wonderlands logo

Our commitments

African map with a heart on South Africa

100% Local

From the African inspired fabric to the labels,
the 100% cotton towelling chosen
and the details within the products, all the components are produced in South Africa.

Wonderlands is proud to support exclusively
South African businesses.

two hands on top and at the bottom of a heart

100% Handmade

Each products is handmade by our
seamstresses in the townships.
These nursery essentials are made with attention to details and modern designs which makes every one of them a unique creation.

Wonderlands is proud to support
South African talents.

Empower women

100% Ethical

We support local NGO’s and training centers
for the disadvantaged. It’s our contribution to their mission to create a better future for the community. It’s respecting their values, and supporting their vision for sustainability and empowerment.

Wonderlands is proud to support
South African communities.

Our vision

Wonderlands is a safe place where we care and strive to remind mothers that they are doing all they can and that’s already enough.
That by living in the moment, living mindfully, is their greatest gift to their little ones. And this will enable them to pursue their dreams and make wonders for the future.